Feb 28th was a rough day for the cloud. Amazon Web Services experienced a major outage on one of its oldest and most reliable/popular services – S3 – taking out large chunks of the internet including consumer and enterprise applications
“Affected websites and services include Quora, newsletter provider Sailthru … filesharing in Slack, and many more. Connected lightbulbs, thermostats and other IoT hardware [were also] impacted, with many unable to control these devices as a result of the outage.”
Almost all businesses processes require a ‘system of record’ to operate- a single datastore that any stakeholder can reference when asking a process related question. These questions can vary in granularity, ranging from ‘how many emails did we send to new prospects this week?’ to ‘why does Sally get 3x the number of responses on his cold calls as John?’
As sales organizations continue to ramp up their investment in technology- with the average budget approaching $6,700/rep/year – one of the biggest challenges for sales ops teams is getting consistent use of the tools they are buying.
One sales ops leader we work with framed this problem best:
“It’s not having gaps in the data that’s the problem- it’s not knowing where the gaps are.”
As enterprise sales teams continue to become more and more data-driven, you’d think call recording would be a priority, right? You’d be just as surprised as we are to find out only a few of the businesses we talk to take advantage of recording calls and text/SMS messages inside of Salesforce.
Here are 3 reasons how call recording can help improve efficiency and impact your bottomline.